Golden, CO—Karen Schaefer has officially put the Luxury Home Market on notice: Traditional luxury home real estate marketing will soon be as outdated as pink bathtubs.

Karen Schaefer, a leading expert in Luxury Real Estate Marketing revealed, “It’s time we separate fact from fiction, and myths from truths. The real story here is there is a way to sell luxury homes in half the time at full market value right now.”

“The problem with the Luxury market is that no one is willing to step out of the ‘traditional real estate marketing’ box.  If you are going to sell a home that has a million dollar price tag it must be accompanied by what ‘feels’ like a million dollar marketing campaign.” Karen Schaefer

As proof, Karen Schaefer of www.SimpleAppeal.com asks home sellers, real estate agents, and investors to consider these three areas before deciding on simply sticking a sign in the yard and an ad in the paper in the hopes the home will be under contract in 30 days.

•      To date, 582 luxury homes are currently on the market in the Denver, CO and surrounding areas.

The question, according to Ms. Schaefer is ‘How do you market your luxury home in such a way that it stands head’s above all the others?’ A great example is at www.27638MistyRoad.com

•     The sweet spot for Denver, CO metro area luxury homes is $1.53 million. The market is rising and demand is increasing so now is the time to market aggressively for a faster sale. www.27638MistyRoad.com is a site with a unique approach to marketing a Luxury home in Golden, CO.  Now, active Luxury Market real estate agents have a luxury home marketing source for helping their clients sell faster while substantially increasing their own luxury listings.

•    “Your ability to gauge exactly what is needed to sell each home is remarkable.  Homes that might sit with a sign up or a listing might expect to be there for months or years but with you it is literally only days or weeks.” Diana Bryan

As Karen Schaefer added, “This all new way of marketing for Luxury Homes has gone the industry one better.  Where most companies in the market space have continued to offer traditional real estate tactics that are outdated and unfair to the agents and sellers, our system provides a proven marketing solution that is fast, effective, memorable and yields sales results. “

Karen Schaefer is the author of  Amazon #1 best seller, ‘Love Sells; How to get Every Home Buyer to Fall in Love with YOUR House,’   and a trusted authority on the luxury real estate market, the creator of the Luxury Real Estate Training System for RE/MAX Europe and its 12,000 agents, real estate investing, real estate sales, real estate marketing, home staging and curb appeal. She is also the Founder of APSD, The Association of Property Scene Designers, a home staging and marketing training company in 14 countries along with being the owner of Simple Appeal Home Staging and Design.   Ms. Schaefer has been featured  in over 25 Major newspapers, blogs, TV Channels and press releases spanning the US, Canadian and European Markets.

Including:

-          Wall Street Journal

-          Victoria Times

-          More.com

-          Calgary Sun

-          RIS Media

-          San Francisco Chronicle

-          HGTV

…along with many others and has spoken in front of thousands on such topics as marketing homes for sale, massive open house events, selling vacant and distressed properties, effective home staging and curb appeal, investing in real estate and building home staging and real estate businesses.

For a complimentary Luxury Marketing CD/DVD sample visit www.27638MistyRoad.com

Media inquiries, please visit www.SimpleAppeal.com/Media  for access to Karen Schaefer’s media kit.

http://www.lovesellsbook.com In this video, Karen describes How an existing APSD Certified Home Stager or newly certified home stager can benefit from Love Sells,an Amazon #1 Best Selling book about staging homes. Karen Schaefer is Author of Amazon #1 Best Seller, “Love Sells ; How to Get Every Home Buyer to Fall in Love with YOUR House” revealing the proven techniques on how to sell YOUR home fast in today’s real estate market by getting the home buyer to fall in love with your house!.’Love Sells’ offers Proven Home Selling Strategies, Real Estate Marketing, Home Staging Checklists.

http://www.lovesellsbook.com In this video, Karen describes How a Real Estate Agent can use effective niche-marketing in order to move listings quickly and for the most amount of profit.
Karen Schaefer is Author of Amazon #1 Best Seller, “Love Sells ; How to Get Every Home Buyer to Fall in Love with YOUR House” revealing the proven techniques on how to sell YOUR home fast in today’s real estate market by getting the home buyer to fall in love with your house!.’Love Sells’ offers Proven Home Selling Strategies, Real Estate Marketing, Home Staging Checklists http://www.lovesellsbook.com

In this video, Karen describes How to effectively run and market an open
house event in order to Sell Your Home or listing. Karen Schaefer is Author of, “Love Sells ; How to
Get Every Home Buyerto Fall in Love with YOUR House” revealing the proven techniques on how to sell
YOUR home fast in today’s real estate market by getting the home buyer to fall in love with your
house!. “Love Sells’ offers Proven Home Selling Strategies, Real Estate Marketing, Home Staging
Checklists, Free access to an Online Home Staging Photo Portfolio of International Case Studies
Register NOW to enter the $25,000 in Home Staging Make-over’s contest! http://www.lovesellsbook.com

http://www.lovesellsbook.com In this video, Karen describes How to Create Curb Appeal in order to Sell Your Home. Karen Schaefer is Author of, “Love Sells ; How to Get Every Home Buyer
to Fall in Love with YOUR House” revealing the proven techniques on how to sell YOUR home fast in today’s real estate market by getting the home buyer to fall in love with your house!. “Love Sells’ offers Proven Home Selling Strategies, Real Estate Marketing, Home Staging Checklists, Free access to an Online Home Staging Photo Portfolio of International Case Studies Register NOW to enter the $25,000 in Home Staging Make-over’s contest! http://www.lovesellsbook.com

By: Karen Schaefer, Founder, Simple Appeal Home Staging and Design
5 Steps to Selling Your Home in a Down Market

Unless you have been living under a rock or perhaps have been on an extended vacation in some far flung part of the world,
you know all about the drastic down turn in the global real estate market. And if you are like many people, you may be discouraged
about trying to sell your home fast and for a profit in this economy. But don’t be discouraged. It can be done!
There are five key steps to selling your home in a down market.

Step one – You must know your customer. This seems simple, but in reality it is a step that’s often
ignored. What type of demographic are you aiming at? If you’re in a family neighborhood with a three
bedroom home, you will want to market to families in order to sell your home. Stage your property to
appeal to this market, not to singles or first time home owners or you will be attracting the wrong
type of customer and will have a more difficult time selling your home.

Step two – Don’t over fix or under fix. The second part of this is obvious – don’t under fix. You
don’t want to show a home that has obvious deficiencies because they will be noted right away, and
will turn off any potential buyers so your opportunity to sell your home will be greatly diminished.
If there are major problems in the bathroom or kitchen, fix them up and make them presentable.
However, you must be careful not to get carried away. Too many people get caught up in over fixing a
property, by putting too much money into the home and they can’t make up the money when they sell
their homes. You can do things economically, look for the best deal.

Step three – Never show it empty. This is where home staging comes in. Selling a vacant home is much
harder, because the potential buyer cannot visualize themselves in the space. You want to create
Pockets of Emotion™, places where the potential buyer falls in love with the home because they can
picture themselves there. In order to do this, you must fill it with furniture and stage it properly.
An empty house, also can signify that you are in a hurry to sell your home because no one is living
there, which will result in low ball offers.

Step four – Learn from REAL experts. When it comes time to stage your home, you need to know what
you’re doing. This is where it will pay off in spades if you take the time and money to invest in a
professionally certified APSD home staging professional that can share with you proven results on
selling homes fast.

Step five – Create TRUE Pockets of Emotion™. You must be able to appeal to potential buyers emotions,
which is why it is essential to create Pockets of Emotion™ throughout the home. Too many people rely
on the old stand bys of fresh baked bread or cookies in the kitchen, or scented candles in the
bedroom. But what do these scents really accomplish? They are so over used that they are not true
Pockets of Emotion™, they are tricks. Instead, think about the demographic of the buyer you are
aiming at. What would make them laugh, cry or just take a moment to imagine themselves in the house?
25 Rubber Ducks floating in the bathtub? A grandfather and grandson fishing scene? Appeal to their
emotions, and you will create a lasting impression on them and ultimately you will sell your home
faster and for more money.

For more information on Karen Schaefer, best selling author of ‘Love Sells; How to get every home
buyer to fall in love with your house’ and her Proven Real Estate Marketing and Home Staging Selling
Strategies, go to www.SimpleAppeal.com or pick up her book at www.LoveSellsBook.com

http://www.lovesellsbook.com Karen Schaefer is Author of, “Love Sells ; How to Get Every Home Buyer
to Fall in Love with YOUR House” revealing the proven techniques on how to sell YOUR home fast in
today’s real estate market by getting the home buyer to fall in love with your house!. In this video,
Karen describes the 5 Steps to Selling Your Home in Today’s Real Estate Market including; What to
Fix, How to Show it and creating Pockets of Emotion.”Love Sells’ offers Proven Home Selling
Strategies, Real Estate Marketing, Home Staging Checklists, Free access to an Online Home Staging
Photo Portfolio of International Case Studies Register NOW to enter the $25,000 in Home Staging
Make-over’s contest! http://www.lovesellsbook.com

Real estate is one of your greatest assets and should be treated as such.  Whether you are buying investment properties, setting up your own vacation rental or home, selling your home and looking for stellar home staging services, Simple Appeal Home Staging and Design services can cater to every need.

Currently, our team has a national average Days on Market of only 21 throughout the US and Canada.  Let us help you make selling your home, listing or investment property the fastest , easiest and most profitable thing you have ever done!