About Us

Karen Schaefer is the owner of Simple Appeal Home Staging and Design and the Founder and Chief Creative Officer of APSD; The Association of Property Scene Designers, a worldwide home staging training, marketing and certification company. APSD is the first truly global business of this kind, training all levels of home staging business owners. Prior to opening APSD, Karen was a professional actor, speaker, author and entrepreneur. She has acted in major motion pictures, with Bruce Willis, Gordon Jump, Sarah Jessica Parker and more along with being in national commercials and having been featured on HGTV. Ms. Schaefer has also bought and sold over $10,000,000 in real estate as a real estate investor and industry speaker.

APSD has over 27,000 followers in 14 countries and is growing daily as it speaks directly to the globally minded successful and creative business woman… and gets results for their home selling clients worldwide.

Karen has published articles, books, and digital media and has been featured and quoted in The Wall Street Journal, HGTV, MORE.com women’s publication, The San Francisco Chronicle, The Calgary Sun, and numerous others.

Ms. Schaefer is the Chief Creative Officer of all APSD Certified Professional Level Training Programs as well as the Author of the #1 best seller “Love Sells.” She has spoken on multiple stages in the U.S., Canada and Europe, on home staging, selling homes in tough markets, how to get buyers to fall in love with your home, as well as her infamous Open House Events.

Wren Treloar is the pen name Karen Schaefer uses for Phoebee Fleabee. The soon to be released picture book series for girls.

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Contact Us

Address: PO Box 271|Manitou Springs,CO|80829

Telephone: +888-900-2872

FAX: +800-364-8951

E-mail: info@simpleappeal.com