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Karen Schaefer’s Weekly Staging-for-sales Calls

Karen Schaefer presents,

A Simple 5-Step System that GUARANTEES* Real Estate Investors to Sell Their Properties in HALF the Time at Full Market Value

(even in a lousy real estate market)

From: Karen Schafer, Founder, Simple Appeal Inc. and President of APSD™ (The Association of Property Scene Designers for Immediate Results)

RE: 2-Day Staging & Design Event (designed specifically to sell your houses NOW!)

Dear Friend:

So, you just have to ask yourself…

"Do you have what it takes to sell your properties in a buyers market?"

I know what you are thinking; I can read your mind, because we used to be the same. The difference is that I refused to accept the fact that I just had to "sit" on my properties if I didn’t want to. And now, you don’t have to sit on them either. Yep, you can sell, sell, sell, even in a buyers market. The single best selling secret…are you ready?...is to just make your propertyUnforgettable.

How do you do that?

Just follow the 5 proven steps--that when used effectively, will sell your properties in ½ the time in any real estate environment. It works, where I live, where everyone else lives, and chances are, where you live too-the only catch is to use it "effectively."

“I was a little nervous about it selling in my BUYERS market.

Leveraging Emotion: Giving tenant buyers a 'model home' that is warm, inviting, and has emotional appeal.

Staging in a buyers market got:

• $ $196K on a $185K property
• $1500/month rent on an $1100/month house and had 2 people fighting over it. 
• $350/month positive cash flow and $26,000 on the back end.

Attached is a pdf of a power point presentation Tonya (my 14 year old daughter that came to the boot camp) created for other investors to use if they want. It has worked wonderfully for us. I have more photos available on my property page. The red door is part of the staging. I learned all of this from Karen …"

Tara Tooley

Freedom Property Solutions, LLC

Just wanted to share how I have sold or lease- optioned 6 houses in the last couple of weeks using Karen Schaefer's staging system. I have always depended on creative financing to find motivated buyers for my properties but have found that a combination of creative financing and proper staging dramatically impacts my results.

Bill Bronchick, CAREI,

I hear from people on a daily basis and they tell me that they know how to do property staging, design and marketing--and are already doing it themselves. "Okay, then what can I do for them?" They want to know why their property is not selling…have I mentioned the fact that you have to learn to be "effective?" Everyone does plants, candles and towels now-what have you done to make your property the ONE that is unforgettable to the buyer when they look at 25 other houses that day? The one thing that happens over and over and over again is that real estate investors are willing to learn how to buy, but not how to sell. It is very interesting to me because I certainly would not want to invest $50,000, $100,000 $200,000, $300,000 or more into something, if I was not an expert on getting back out of it. It is only logical that you learn the end before you learn the beginning.

When you set goals-what do they always tell you? You decide what it is you really want-and then work backwards. The same is true with real estate. Before you buy the property, figure out what you are going to do with it in the end-then work backwards. Talk about minimizing your risk and always getting a better deal-yet no one teaches you the components of selling-only those of buying. Now, don’t get me wrong, you have to learn to buy, that is really when you make your money, but you get your check when you sell, so above all else, you must know how to make someone fall in love with your property or else, all the great buying in the world will do you no good. If it is my skin on the table, my name on the contract, and my hard earned money in the deal, I want to know how I am going to guarantee myself a profit in the end, before I buy it in the beginning.

That is why I came up with the proven surefire 5 steps that allow me to transact my properties in any real estate environment twice as fast as anyone else. Those concerns that other investors have about cash flow, holding costs, DOM, etc. are never a concern when you effectively use the magic 5-step selling system.

Register NOW

Did I also mention that it is fun, creative
and a great avenue for your partner?

How many of you are completely invested in real estate, but your partner is less than even slightly invested? My husband and I were like that in the beginning, until of course he saw the $127,000 paycheck, on my second property-then he was 100% invested as well-of course.

But now we both have the perfect system. He does all the buying and I do all the selling using my 5- step proven system designed to sell your properties NOW!

"No kidding, I was the epitome of a half-invested spouse - until Karen brought home that $127,000 check. Upon finishing jumping up and down wildly - and gleefully depositing the check - I too realized the power of the business and system that Karen had created. Once more, my wife amazed me with her ability to see straight-through to what it takes to get the job done and make a bunch of money in the process. So I did the natural thing, I quit my corporate job and took up fishing…. Well almost, the system she built and now teaches has enriched our lives and now, we have an unstoppable buying and selling system that make us more money than we ever dreamed"

A Happy Spouse, Pete Treloar -"livin' the dream!" (I'm the one in the hat!)

Since we are in a buyers market, many of you are probably in a holding mode (let's hope it is not a holding pattern, because it is a great time to buy right now)-so you are thinking, well, I don't need to know anything except how to put a sign in the yard and an ad in the paper. Well, the problem with that is if you are holding, so is everyone else, so now, we will get saturated with rental properties. Once again, you need to learn to distinguish yourself from other investors and other properties by offering the very best in presentation and marketing, so you can get the very best in tenants, tenant buyers and income.

No matter what the property is, and no matter your exit strategy, you simply must deliver the single most ‘unforgettable’ property on your customers list

Lease-Option Property Study…BEFORE:

The Simple Appeal 5 Step Proven
System is so effective, that it works on any type of property, no matter the exit strategy. Take a look at the results from this Lease-Option

AFTER… Karen Schaefer's Simple Appeal 5 Step System

RESULTS:

OKAY KAREN - BUT TELL ME THIS - What makes you so qualified?

I am a believer in the school of hard knocks. I truly believe that you learn by working with experts and then getting out and doing it.

When I was a kid, I worked at my dad's service station. Every Saturday, I would pump gas, up-sell wiper blades and air filters (I got an extra .50 cents per item and was the number one sales person at the age of 12), collect the cash and drive the cash (yes, I was 12!) to the bank so that my dad could pay for the gas load on Mondays. My dad's stations were busier than any other station in the entire area. For years and years Shell Oil would give out an Image Award that my dad received more often than anyone else in dealer history in his tri-state area. This award was given to my dad because of the outstanding presentation of his businesses. He had an assortment of rose bushes and shrubs all in a landscaped area in the front of the station. We painted the curbs white every single Saturday morning (to this day, I can paint faster than anyone!) and washed every pump from top to bottom daily. When you went into the office, you were greeted with a fresh hot cup of coffee, a newspaper and offer to drive you back home and come get you later when your car was finished. The bay racks were painted once a month in bright yellow and the walls, windows, and floors were treated, scrubbed, washed and dried every single night. We wore white shirts and were required to bring an extra one with us in case we got dirty-we were required to change. We were required to scrub our hands if they were dirty too. Here is the best part, every evening, and I mean every evening, my dad would clean the bathrooms, because none of us had passed his test in being able to clean them good enough (we were smarter than he thought…), he would get on his knees, and scrub the tiled floors, then the walls, wash the toilet, sink, and mirror. He would replace the hand towel and soap, wipe down the coat rack and then add new fresh flowers!

Obviously I was learning from and expert...

So, my dad would get his Image Award, but also his Top Performer Award, Dealer of the Year Award, Gallon Master Award, (for the most gallons pumped)… and the list goes on and on.

“My Dad, the Ultimate Property Designer”

My Dad knew what it took to get people in the door, have them want to be there and be willing to pay more for the same service they could get somewhere else. Thirty years ago, my Dad was making $200,000+ a year, pumping gas and changing oil.

He understood a few of the very basic principles…

1. He knew who his customer was and what was important to them vs. himself
2. He knew how to market –and from where… (more on that later)
3. He knew where to get the most bang from his buck and not over or under spend

This was the beginning to what would later be the 5 proven strategies that I use today to turn my properties (and my client's) in ½ the time regardless of the current (or lousy!) real estate market.

The 5- step proven system to real estate sales in under 30 days-5 simple steps that you must use to sell your properties NOW!

So, we have pretty much established that the real estate market stinks right now, but even if you are one of the lucky ones in a place where the market is still good-I can think of one-this system works in any real estate environment…once you learn to be effective.

People ask me to teach them my system all the time, because I am out there in the field and they see my results every day.

Of course, I am just one person and let's face facts; I have a few businesses to run…

That is why I decided to put together a few days that we could all meet, come together for fun, creativity and hard core selling, marketing and designing techniques.

SELLER BEWARE! Because I really teach this technique and load a room with my actual staging, design and marketing tools—I can only take 47 people at a time—that is it—not one single person more!

This market is not getting any better fast, so now you must decide…buy and hold or make your properties unforgettable and sell in ½ the time at Full Market Value! Become a Master at the 5 steps to selling immediately for more money even in a troubled real estate market

1. Learn how to really evaluate your customer, what they are looking for and how to give it to them NOW!


2. Don’t over or under fix 101—the proven specifics, step by step on where to spend your money and where to save it.


3. Don’t show an empty house or one that is over stuffed. Learn the step by step formula for having exactly the right amount of staging in each and every property to make it perfect every time


4. Master the technique from Karen Schaefer, who has mastered the real estate investment market and is now showing you how to make the most profit in the fastest way from your investment properties.


5. Guaranteed secrets of success by learning the secrets to the “sell it every time” POCKETS of EMOTION by Simple Appeal—the 7 very best ones.

Attend Karen Schaefer’s Simple Appeal 2 Day Staging, Marketing and Design event on May 31st & June 1st in fabulous Denver, CO.

Take a well-deserved break "after the holidays" and get ready to be the only investor on the block that is able to sell their properties during one of the slowest real estate markets in years! I can't believe that I am this excited about a slow market, but hey, it is the best time to buy, and if you know how…the best time to sell!!!

Register NOW

So join me in Denver, CO on May 31st & June 1st for 2 of the best days of your
investment career!

Be the only one SELLING in your market-now that makes you feel GOOD!

Oh, and in case you are wondering, this is not a “cram as many as you can” into the room event. Because of the nature of how I teach, and the need to show you multiple design techniques with a whole variety of staging and design tools and pieces, my space is limited. As I said, I can only fit 47 people at a time into the room, and I won’t put in one additional person! That means I only have 9 seats left. Click here, to be one of them now.

When you attend my 2 Day Staging, Marketing and Design event on May 31st & June 1st in Denver, Mo - here is a partial list of what you can expect…

1. Learn to create 3 different looks in the kitchen in under 30 minutes
2. How to use $300 in staging and design tools to create $5,000, $10,000, $20,000+ profit
3. 5 different ways to stage a family bathroom to get that “ohhhh” that you are looking for each and every time.
4. Prepare to get my 5-step proven system to selling your property in any real estate market and prepare to explode your business thru exceptional design, staging and marketing techniques
5. How to hold an open house with ZERO advertising dollars
6. The very best themes to use when holding an open house
7. Fast and simple ways to get every drive-by in for a showing
8. How to create a buyers list right on your front door
9. Be the envy of the neighborhood with a waiting list to sell your property
10. Save over $2500 on your rehab and make even more money by spending less!

Because you are serious about your investment business, you must be better than the people that are willing to sit forever on an investment property and lose money month after month.

Learn to sell your property in any real estate environment twice as fast as everyone else!

Click here to reserve your seat now on what will definitely be a sold out event!

Of course you don’t have to take my word for it; you can hear it from everyone else that has experienced the selling phenomenon behind Simple Appeal, inc.

"Simple Appeal has revolutionized my methods for effectively marketing & selling investment properties. By implementing Karen's staging principles, I now generate far more showings and am able to sell my houses significantly faster than in the past...for more money. The bottom line is that staging works. It provides me the advantage when competing with other homes on the market. It has also helped me reduce the time and amount of money I spend on remodeling houses. Thanks Karen!"

Jeff Warren

Morgan Homes of Colorado

“That's why many real estate agents employ professional "home stagers" when they want to guarantee a quick sale. Corcoran's Singer says her staged properties tend to sell faster and for more money than ones that aren't prepped in this fashion.”

Stacey L. Bradford SMARTMONEY.COM: March 30, 2007

I finished staging on a Thursday night, and Friday had my first prospects stop by to take a look. The first thing they told me when they called back was to say that they loved the house, and that when they turned the corner and saw the baby room they realized they wanted to buy the house. They are a young couple with a 3 month old baby. They sent their applications in the next day and their biggest concern wasn't the price of the house, or getting an inspection or warranty on the house, or even what their monthly payment would be on a lease option. Their biggest concern was that something would happen and they wouldn't get THAT house. They didn't want any other house, just ours!

They put down their earnest money a few days later and we are closing (they have even gotten their own financing) early next week.

Your workshop and staging system taught me what specific props to stage with and how to place everything to elicit a positive emotional response in people. I have heard staging presentations from other investors, but none were targeted at getting that real emotion from potential buyers, and none were so specific that I could turn around and set up designer scenarios throughout our homes. So I want to send you a world of thanks for your help! It has really paid off for us!

Monica Sharp

JME Properties

“…These days it is a buyers market so it pays to make your home standout. Staging can increase your sales price by 7% and make your house sell up to 100 Days FASTER”
Matt Lauer, Today Show, May 2007

Don't let everything you have already invested in real estate be flushed down the tubes-learn to sell your properties better than anyone else, no matter what the market is doing.

Okay Okay-you are convinced so what do you get and how much do you need to invest?

Here is the part you are going to love…

You will come to my 2 day staging, marketing and design training event to learn to sell your properties faster than anyone else in your market-2 full days of high impact, hands on training. Plus you will get my entire staging and design system which includes…

1. The only staging manual that really tells it like it is “A PROVEN A to Z guide to staging your property to sell in ½ the time in any market” for investors only
   -Value $499.00





2. My #1 best seller--“Steal and Duplicate” before and after photo guide of every design set you need with multiple coveted “pockets–of-emotion” to give every person that looks-an unforgettable experience
   - Value $499.00


3. The “Real Deal” real time staging, curb appeal and marketing service DVD—this isn’t HGTV—it is live!
   -Value $499.00


4. “Setting the stage CD a step by step photo CD for staging and designing “scenes” for immediate sales”
   - Value $299.00


5. “A fly on the wall- digital consultation CD Series recordings with 5 different people on 5 different types of properties”
   – Value $499.00


6. A CD recording of Karen’s very best Q and A – “The 23+ best answers to all your staging questions.”
   -Value $99.00

A total value of: $2394.00

My 2 day design and staging event normally runs $2697 plus the staging and design system valued at $2394 -and you can sell your houses in ½ the time-I know this seems like a bargain at ANY price-but wait, I have more…

I have several extra special bonuses I am going to offer you right now so DON'T invest YET!

BONUS #1 Certificate #1 – “FREE :15min Marketing Piece Review Consultation” Have you ever wondered why some people get great response from and ad or flyer while you are stuck with nothing? That is because they have expert marketing consultation and now you do too!

- Value $199

Bonus #2 Certificate #2 – “FREE Is it a deal or no-deal Analysis” How do you make a deal out of a property that so many others just pass by? It is by learning to evaluate it from every angle, not just one, and seeing the potential in the end product. Most investors are short sighted, but now you will have the “edge.”

- Value $99

Bonus # PLUS - The Most Amazing Buying, Selling, and Designing FREE Gift Ever An extra special “SURPRISE” BONUS worth over $723.70—FREE! IF you love surprises like I do—get ready to jump up and down, because this one is going to leave you giddy! (And—I LOVE surprises, so I won’t tell you everything that is in this free gift, but I will tell you my favorite thing…“FREE 60 Days of weekly – Staging and Design Tele-seminar Calls” Yep, you get me live and in person every single week! I will have an open call presentation for training and Q and A so you get help with all your staging, design and marketing—every week—LIVE!—How much do you love that—I just won’t let you off the hook—now you can talk to me every week to make sure you are staying on top of selling your properties NOW!—How is that for a great surprise?)

-Value $723.70

Holy CASH COW—This is a total Value of $6112.70!

And, because it is late-and I am feeling really generous (it might just be delirious too-I get those mixed up sometimes)-I am going to let you bring a guest for FREE!

I really don't ever do that, but I am making the exception on this event only-so bring your child, sister, brother, or spouse-but bring one of them so you can both learn to sell your properties NOW!

And just to make it completely risk free-my 100% money back REAL SIMPLE Guarantee. If you don't learn to save more, make more or sell faster (and have a ton more fun!!!) using the skills that you learn at my intense, hands on event-I will give you 100% of your money back, guaranteed.

The next move is up to you. I've shown you that the '5-step proven selling system thru effective staging, design and marketing' is as risk-free as an offer can come. You and I both know that if you've read this far in the letter, you're seriously interested in improving your business and your personal income. All that's left to do is to take action.

Okay-I guess you need to know your investment. Well, you already know that the entire value is a whopping $6112.70! And the Two day staging, marketing and design event is $2697 all on its own-so how about if I let you come, get all the bonuses, the certificates, the system, and all the training for the price of the event alone? A $6112.70 value all for $2697---AND I will let you bring your guest for FREE! I know many of you have already opted to invest in yourself and learn the art of staging, design, marketing and selling-and I want to congratulate you.

BUT for those of you who haven't… WAIT-I CAN DO BETTER! Because I know this event will be popular and sell out early (I only have 51 seats left today)-I am going to give you -ONE MORE BONUS…

For anyone that signs up before May 10th, 2008 at 12 midnight-I am going to give you a $700 early bird investment discount. I will tell you though-don't procrastinate, because this is for the next 9 people only that register before May 10th - when the slots are gone-they are gone! We’ll notify you promptly if the $1997 slots are full.

Only $1997 for the 2 day event, the entire staging and design 5-step selling system, all the certificates, the surprise bonus and a free guest-I hope you are not waiting until the last minute-because we will sell out!

Register NOW

I will look forward to seeing you all in Denver, CO on May 31st & June 1st.

To your growth and success,

Karen Schaefer

Founder, Simple Appeal, Inc.

PS: There are hundreds of ways you can inexpensively add to your bottom line in my program. Don't you owe it to your business and yourself to make sure that you're aware of them all? Discover and examine all of these profit-building tactics on May 31st & June 1st in Denver, CO.

PPS: One more thing I almost forgot to mention—this course includes the best, most unique learning tool there is—me! That’s right, you get to talk with me each and every week on our live staging call—did I say every week? A real live—me!!

PPPS: Thanks so much for reading my letter; I need to hear from you soon to fit you in to one of the 9 available seats. I will let you know when we are sold out.

***Yes! Yes! Yes! Karen, register me now for one of the 51 seats left at your special 2 day staging, marketing and design event so I can learn to move my properties in any type of real estate condition-fast!

I understand that I get the special pricing offered here in the letter, along with all the special bonuses and can bring my guest for free

I understand I have ZERO risk because of your 100% REAL SIMPLE money back guarantee. I will either learn to make more money, learn to save more money or learn to sell my properties faster, guaranteed!

DATES & TIMES:

Saturday & Sunday – May 31st & June 1st , 2008

9:00AM – 5:00PM each day (includes Continental Breakfast)

EVENT LOCATION:
Denver Athletic Club
Denver, CO

Register NOW

To Register by phone:1-877-900-STAGE
To Register by Email: info@simpleappeal.com
To Register by Fax: 1-877-900-7824

www.SimpleAppeal.com